Author Archives: publisher@seniorlivingmag.com

Reaching Prime Purchasers

Over half of consumer products and services are said to be purchased by people over 50 yet marketers often overlook older adults as potential customers, spending less than 15% of their advertising dollars to reach this demographic. Ontario’s Centre for Elder Research says advertisers may be missing out on a huge opportunity if they are not paying […]

The Powerful Purchasing Influence of 55+ Women

If you haven’t taken time lately to study who is buying your product or service, you may be surprised to discover that one of the most prominent drivers in today’s economy is women over the age of 55. If you are serious about boosting your brand, marketing to women is a must.  First, you want […]

50+ Women Are Good For Business

The over-50 consumer group represents a portion of the buying public no marketer can afford to ignore, says MassMutual Financial Group. But what makes their advice more intriguing is that they identify women as the major cohort in this consumer group.  They state, “The women of this group own more than 75% of the nation’s financial wealth.” […]

How Senior Buyers Affect the Travel Industry

  We’ve long known that travel doesn’t become any less important as you get older.  In fact, it often becomes a priority.  Older consumers often have more disposable income and time, which lends itself to the pursuit of adventure. With increased good health and inspired by a plethora of options, this consumer group is going further afield […]

Why Print Should Always Be Part of Your Marketing Mix

Businesses often use a combination of media formats to distribute their marketing message. Especially in today’s world, with the expanding internet and social media marketing opportunities, it’s easy to overlook what has worked well in favor of the ‘new” media. Internet advertising is certainly growing, but marketing experts are finding that it works best when […]

Levi’s and Harleys

Part of the fun of blogging is being able to blog about other bloggers blogs… In the one I am about to share, the author looks at two iconic American brands that need no introduction.  They are Levi jeans and Harley-Davidson motorcycles. Being a motorbiker and also someone who wants to understand how to market more […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]

“Please Don’t Hate Me, I’m A Senior”

(I dislike the title, but I have to admit, it got my attention.) Globe and Mail writer Margaret Wente was shocked when she turned 65.  But as time passed she started to attune to her new status and began to see the benefits.  Her recent article takes a humorous look at being a senior, the drawbacks and the benefits.  Oh, […]

Magazine Advertising Has Stronger Impact Than Other Media

By studying the importance of ads in consumer purchase decisions, it was found that magazines by and large generate the strongest impact per dollars spent. For example, Mark Baltazar, VP of BrandSpark International, says even with fewer dollars being spent on magazine advertising than television, magazines still had a bigger impact, particularly in consumer beauty […]

Expand Your Marketing to 50+ Consumers

Every day the senior consumer market grows while other age-specific markets stay static or decrease. In 2014/2015, the growth rate of the population aged 65 years and older was 3.5%, approximately four times the growth rate of the total population. Half the adult population is over the age of 50. Yet only 15% of marketing […]