Category Archives: Senior Trends and Stats

50+ Women Are Good For Business

The over-50 consumer group represents a portion of the buying public no marketer can afford to ignore, says MassMutual Financial Group. But what makes their advice more intriguing is that they identify women as the major cohort in this consumer group.  They state, “The women of this group own more than 75% of the nation’s financial wealth.” […]

How Senior Buyers Affect the Travel Industry

  We’ve long known that travel doesn’t become any less important as you get older.  In fact, it often becomes a priority.  Older consumers often have more disposable income and time, which lends itself to the pursuit of adventure. With increased good health and inspired by a plethora of options, this consumer group is going further afield […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]

“Please Don’t Hate Me, I’m A Senior”

(I dislike the title, but I have to admit, it got my attention.) Globe and Mail writer Margaret Wente was shocked when she turned 65.  But as time passed she started to attune to her new status and began to see the benefits.  Her recent article takes a humorous look at being a senior, the drawbacks and the benefits.  Oh, […]

A New Vision of the Future

I publish an inspirational magazine about seniors who are living life to the fullest, so I’m startled when I hear someone say, “I won’t ever call myself a senior.” Or “I won’t be part of anything that has the word ‘senior’ connected to it.” When did “senior” become a four-letter word? A word that can […]