Category Archives: Marketing to Mature Consumers

Reaching Prime Purchasers

Over half of consumer products and services are said to be purchased by people over 50 yet marketers often overlook older adults as potential customers, spending less than 15% of their advertising dollars to reach this demographic. Ontario’s Centre for Elder Research says advertisers may be missing out on a huge opportunity if they are not paying […]

The Powerful Purchasing Influence of 55+ Women

If you haven’t taken time lately to study who is buying your product or service, you may be surprised to discover that one of the most prominent drivers in today’s economy is women over the age of 55. If you are serious about boosting your brand, marketing to women is a must.  First, you want […]

50+ Women Are Good For Business

The over-50 consumer group represents a portion of the buying public no marketer can afford to ignore, says MassMutual Financial Group. But what makes their advice more intriguing is that they identify women as the major cohort in this consumer group.  They state, “The women of this group own more than 75% of the nation’s financial wealth.” […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]

“Please Don’t Hate Me, I’m A Senior”

(I dislike the title, but I have to admit, it got my attention.) Globe and Mail writer Margaret Wente was shocked when she turned 65.  But as time passed she started to attune to her new status and began to see the benefits.  Her recent article takes a humorous look at being a senior, the drawbacks and the benefits.  Oh, […]

Expand Your Marketing to 50+ Consumers

Every day the senior consumer market grows while other age-specific markets stay static or decrease. In 2014/2015, the growth rate of the population aged 65 years and older was 3.5%, approximately four times the growth rate of the total population. Half the adult population is over the age of 50. Yet only 15% of marketing […]

Serving the Silver Generation

“Bottom Line: Firms on the forefront of innovation often concentrate on introducing new products to younger consumers, but an aging population gives companies fresh opportunities as well.” This is a statement from Matt Palmquist, a freelance business journalist from Oakland, California. His article “Serving the Silver Generation” appears as a blog post on a website […]

Unlocking Opportunities in the Silver Market

Around the world, the growth of the senior market is taking centre stage as countries and businesses grapple with the challenges and opportunities it presents. In Singapore, for example, a Silver Industry Standards Committee (SISC) develops standards to support the growth of mature consumers. The committee’s chairman, Robert Chew, offers some interesting insight into how […]