Category Archives: The Power of Magazine Advertising

Why Print Should Always Be Part of Your Marketing Mix

Businesses often use a combination of media formats to distribute their marketing message. Especially in today’s world, with the expanding internet and social media marketing opportunities, it’s easy to overlook what has worked well in favor of the ‘new” media. Internet advertising is certainly growing, but marketing experts are finding that it works best when […]

Magazine Advertising Has Stronger Impact Than Other Media

By studying the importance of ads in consumer purchase decisions, it was found that magazines by and large generate the strongest impact per dollars spent. For example, Mark Baltazar, VP of BrandSpark International, says even with fewer dollars being spent on magazine advertising than television, magazines still had a bigger impact, particularly in consumer beauty […]