Tag Archives: boomers

50+ Women Are Good For Business

The over-50 consumer group represents a portion of the buying public no marketer can afford to ignore, says MassMutual Financial Group. But what makes their advice more intriguing is that they identify women as the major cohort in this consumer group.  They state, “The women of this group own more than 75% of the nation’s financial wealth.” […]

How Senior Buyers Affect the Travel Industry

  We’ve long known that travel doesn’t become any less important as you get older.  In fact, it often becomes a priority.  Older consumers often have more disposable income and time, which lends itself to the pursuit of adventure. With increased good health and inspired by a plethora of options, this consumer group is going further afield […]

Levi’s and Harleys

Part of the fun of blogging is being able to blog about other bloggers blogs… In the one I am about to share, the author looks at two iconic American brands that need no introduction.  They are Levi jeans and Harley-Davidson motorcycles. Being a motorbiker and also someone who wants to understand how to market more […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]

Expand Your Marketing to 50+ Consumers

Every day the senior consumer market grows while other age-specific markets stay static or decrease. In 2014/2015, the growth rate of the population aged 65 years and older was 3.5%, approximately four times the growth rate of the total population. Half the adult population is over the age of 50. Yet only 15% of marketing […]