Tag Archives: marketing

Reaching Prime Purchasers

Over half of consumer products and services are said to be purchased by people over 50 yet marketers often overlook older adults as potential customers, spending less than 15% of their advertising dollars to reach this demographic. Ontario’s Centre for Elder Research says advertisers may be missing out on a huge opportunity if they are not paying […]

The Powerful Purchasing Influence of 55+ Women

If you haven’t taken time lately to study who is buying your product or service, you may be surprised to discover that one of the most prominent drivers in today’s economy is women over the age of 55. If you are serious about boosting your brand, marketing to women is a must.  First, you want […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]