Tag Archives: marketing to boomers

Levi’s and Harleys

Part of the fun of blogging is being able to blog about other bloggers blogs… In the one I am about to share, the author looks at two iconic American brands that need no introduction.  They are Levi jeans and Harley-Davidson motorcycles. Being a motorbiker and also someone who wants to understand how to market more […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]