Tag Archives: marketing to seniors

Reaching Prime Purchasers

Over half of consumer products and services are said to be purchased by people over 50 yet marketers often overlook older adults as potential customers, spending less than 15% of their advertising dollars to reach this demographic. Ontario’s Centre for Elder Research says advertisers may be missing out on a huge opportunity if they are not paying […]

Trendsetting Seniors

Seniors as trendsetters in society? Did you know that over half the spending on women’s apparel is by women over the age of 45?  Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. They are at a point where they are comfortable, ready […]